HomeHealthEnergy Drinks:  RedBull: The Initial Energy Drink

In the Beginning...RedBull

RedBull is undoubtedly the reigning king in the energy drink industry. The RedBull energy drink is single-handedly responsible for bringing the energy drink craze to the United States years nearly twenty years ago. In an industry that is very different from other beverage industries, like soft drinks or beer, there is not one company that really has a monopoly over the market.

However, RedBull is currently dominating the energy drink scene because it is the most well known, the most widespread, and the longest established. RedBull essentially created a new market and paved the way for the development and sale of the other 150 brands that have emerged to take advantage of the lucrative, expanding market.

The Facts about RedBull

In its long history of existence, RedBull has not changed its formula, ingredient list, or taste. This consistency is very different from many of the newer brands that continually adapt and modify their products to meet the consumers’ demands. The primary ingredients in RedBull are taurine, glucuronolactone, caffeine and vitamins. A more detailed ingredient list will reveal carbonated water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, caffeine, inositol, niacin, vitamin B12 and others.

One of the main comments—or complaints—about RedBull is its taste, which reportedly leaves much to be desired. However, this "downside" apparently has little effect on its success in the market. RedBull advertises its product in a completely different way than the other brands in the energy drink industry. Its widespread marketing efforts include television commercials, merchandise sales, magazine ads, etc. Being available at many gas stations, restaurants, bars, etc., RedBull also has a wider distribution than many of the other brands. Essentially, RedBull caters and appeals to a wider, more diverse market.

With the distinctive red, blue, and silver design, RedBull is sold in 8.3 fl. oz. cans. It has 110 calories, 0 grams fat, 200 mg sodium, 27 grams sugar, and 28 grams carbohydrates. Although RedBull is the current leader in energy drink sales, there is discussion that it is over-saturating the market, paving the way for others brands, like Hype or the new Energy Fizz, to emerge as new leaders.

Energy Drinks Articles

More Energy Drinks Info